Hemmingway and O'Connor Research Paper Example | Topics and Well Written Essays - 1000 words

Hemmingway and O'Connor - Research Paper Example Her pleas not to go Florida are ignored by both her son, Bailey and the daughter in-law. Her grandson, John, asks her to stay at home whereas the granddaughter, June asserts that she would not stay behind for a million bucks. This brings out the disrespect that the children have towards their elders. Furthermore, both Bailey and his wife are not respectful towards Bailey’s mother. Bailey, for instance, does not pay attention to what his mother was telling him (O’Connor par 2). In fact, if he had been keen and attentive and had obeyed his mother pleas, he would have saved his family from the ordeal they face later towards the end of the story. Bailey as the head of the family had a responsibility to his family, to protect it and not to lead it towards harm way (Tonic par 4). The daughter-in law appears to be tongue-tied, as she does not say much throughout the story (Tonic par 3). She also had a responsibility to her family to ensure it was safe. The news of Misfits rele ase was good reason enough for her to agree with her mother-in law but instead she chose to ignore her (O’Connor par 2). As the story develops with the family now on the road, there is a depiction of a normal family with its hassles. For instance, Bailey and his wife do not seem to be in such good terms and each one of them seems lost in their own world (Tonic par 6). They do not release how noisy and out of hand their two kids get while playing games in the car. The grandmother intervenes by telling them a story to calm them down. When they stop for a barbecue, only the grandmother seems to engage in conversations with the shop owner (O’Connor par 14). Once they get back on the road, the grandmother suggests that they go visit an old plantation. Bailey refuses to give in to his mother’s suggestion; however, the children become adamant and insist that they visit the old plantation (O’Connor par 13). It is during this moment that the daughter in-law assert s that they should all stay in the car once they get there (O’Connor par 15). However, the family does not get to see the house since they get into an accident that is caused by the grandmother once she realized that the old plantation was in Tennessee and Toombsboro. It is after the accident that the family meets its demise and they are killed by Misfit (O’Connor par 25). In the short story ‘Hills like Elephants’, Hemmingway uses familial roles to set the story outline. In this story, Hemmingway uses a dialogue of a couple to narrate his story. In the conversation, the couple is having an argument on getting rid of the unborn child (Johnston par 3). The dialogue between the man and the girl as well as the body language infers the background as well as attitudes of both the girl and the man pertaining to situation in sight, and their approaches towards each other. From the inception of the narrative, the contentious character of the couple’s dialogu e designates unease and resentment. The conversation is a refinement of the differences amid stereotypical female and male relationship roles. For example, the girl draws elicits the analogy with ‘white elephants’, whereas the hyper-rational male immediately refutes it, disbanding the poetry bit into objective realism with ‘ I’ve never seen one(Hemmingway par ).’ The girl also asks his approval to order a beer. All through the story, she is distant; the man is rational. While the man tries to frame

Trans World Airlines (TWA) Essay Example for Free

Trans World Airlines (TWA) Essay Before Trans World Airlines (TWA) had expressed its interest to acquire Ozark Airlines (Ozark), it had already established itself so it will achieve dominance once the merger took place. The company initially equipped itself with knowledge and resources that will bring them to an advantage over Ozark. TWA went through three primary agreements prior to the acquisition on which it had displayed aggressive influence on all of them. In the Wraparound Agreement, TWA pilots used threats so they can have complete participation in drafting the merger terms with Ozark. They warned that they will withdraw their membership in the Air Line Pilots Association (ALPA) if the terms will not be drafted to serve their best interest. This control over the acquisition terms was amplified when TWA pilots and ALPA made an agreement with Icahn (the biggest stockholder of TWA) that they will â€Å"extend the wage and benefit concessions† in exchange for full influential power over the details of the merger agreement (Pierce Dougherty 146). The â€Å"threat† strategy was also used to compel Ozark pilots to sign the contract under the merger agreement. An Ozark respondent described that TWA had threatened to take additional 10 airplanes on top of the 4 already acquired and to lay off more pilots if the contracts were not signed. The same strategy was also used so TWA will obtain compliance among Ozark employees. The former had instilled the concept of it being a â€Å"big airline company absorbing a small airline company.† Hence, the latter as the â€Å"small company† should submit to their authority. Another communication practice used by TWA to display its dominance is by branding the employees. Branding was defined as the manner of creating a distinction between a TWA employee and a former Ozark employee. In databases, for example, Ozark employees were reported to have an asterisk symbol or big red letters â€Å"OZARK† beside their names. It appeared that though the two airline companies had merged, an internal division was still maintained. The â€Å"branding† also implied certain restrictions for the Ozark pilots. Contractual boundaries were set. These were referred to as â€Å"fences† (Pierce Dougherty 150). A TWA pilot attested that there were existing contracts that restricted former Ozark pilots to fly some of the aircrafts until a specific seniority level on TWA standards was acquired. Training opportunities for former Ozark pilots were also very low. With these restrictions, a seniority level which means better wages, benefits, equipment assignments and cockpit positions will be difficult or will take a longer time to attain for former Ozark pilots. The division was an accepted fact for both TWA and former Ozark employees. To further demonstrate this reality, both parties still display their distinctive badges, colors or pins. Some even had symbolic tattoos on their bodies. Pierce Dougherty interpreted this as an approach by the dominated party to display resistance (152). Through their unique colors or pins, former Ozark employees reinforced their identity amidst TWA’s dominant structure. Some former Ozark pilots also exhibited their identity by not adopting TWA’s flying standards. These forms of resistance may not have altered TWA’s dominance but former Ozark employees had gained their own source of personal power by identifying themselves as â€Å"Ozarks† (Pierce Dougherty 154). Through the case study made by Pierce and Dougherty which tracked the pre-acquisition and acquisition of Ozark by TWA, it was established that power-as-domination can be created, enacted and maintained through communication processes (157). TWA’s behavior was seen to be very influential from the very start. Since they were at an advantage when it came to resources and size, they were able to threaten other organizations such as ALPA to get what they want and how things should happen. Former Ozark employees also feared these threats and had no recourse but to follow what TWA mandated to avoid losing their jobs. It is evident from the case study that TWA made no effort to erase the division that resulted from the apparent disparity with the former Ozark employees. Instead, they reinforced the situation by further defining limits hence preventing any opportunity for the former Ozark employees to step up from their places and be an equal. This, as it appeared, was a way to preserve the status quo which had TWA as the dominating company. Pierce and Dougherty, however, described this situation as very unhealthy. They said this fosters a negative environment, lower productivity and lower commitment among the employees especially toward the parent company (157). From the authors’ observations in the workplace, TWA pilots and former Ozark pilots rarely interact as one group. Conversations were usually brief and only because urgency or necessity. The lack of unity was all the more evident by the different colors, pins or badges that the employees displayed to show the airline company where they had originated. Some former Ozark pilots also refused to follow certain standards as they do not conform to what they had been doing in the past. Pierce and Dougherty recommended that managers should not tolerate such differences within the company that came from a merger. The merging of two companies should be seen as a partnership not as â€Å"one company swallowing another† (158). The merger should invest on the strengths of both companies and strive to develop a better combined company that can compete with any similar company in the world. In the process of recognizing the contribution of each individual employee, whether he/she is a TWA employee or a former Ozark employee, communication processes that exhibit power imbalances will be minimized or will even be non-existent. Threats will no longer be necessary to achieve compliance and commitment. Instead, there will only be one airline company achieving its targets from the combined powers of TWA and Ozark. Reference: Pierce, Tamyra Dougherty, Debbie S. â€Å"The Construction, Enactment and Maintenance of Power-As-Domination through an Acquisition: the Case of TWA and Ozark Airlines.† Management Communication Quarterly 16.2 (2002): 129-164.

Practical Importance Of Reflection Nursing Essay

Practical Importance Of Reflection Nursing Essay Wong described reflection on action to take place at various levels, ranging from the superficial level to the critical reflective analysis level. Boyd and Fales described reflection on action to focus more on self-development in terms of knowledge and values. They then explained their premise by stating that an individual doesnt necessarily see more through reflection, but views issues from different perspectives. Reflection on previous experiences is a necessary skill because a student can utilize it to develop greater insight as a medical practitioner. The method of past reflection involves the evaluation of previous choices and views, which is exemplified in Gibbs five step reflective cycle (1988). This series of steps investigates the individuals thought processes and how they can be altered to improve judgement and understanding in clinical practice. Kolb (1984) stated that through the reflection or relearning of experiences a practitioner can gain an increased level of underst anding and proficiency in that particular area. Self-reflection additionally refines personal views and behaviour by contemplating values and attitudes. In medical trainees, values and attitudes are heavily influenced by a process of socialization  resulting from a group or cultural dynamic (Branch, 2005). Understanding and empathising with a patient can vary according to differing cultural backgrounds and the socio-economic class, so continual interaction and reflection can help prepare an undergraduate medical student for the confronting world which follows graduation. Branch (2005) continues to explain that reflection in the form of writing, aids in the progression and augmentation of emotional experiences involving life and death. To have past thoughts and views recorded in text is important in defining personal development throughout the undergraduate period and into professional life. Undergraduate medical students and medical practitioners are placed in very emotionally and physically demanding situations such as critical care and lengthy surgery. Reflective writing helps as a form of stress control and expressing ones self and allows the release of some of the mental burdens. Reassessing personal ability to identify strengths and weaknesses, and use them for personal improvement, is a key benefit of the self-reflective process. Epstein and Hundert (2002) found that after determining the exact strengths and weaknesses, a learning plan could be implemented to enhance learning and maximise efficiency. With the abundance of knowledge to be acquired in the undergraduate medical course, any approach to studying which is beneficial to the student must be considered and integrated in the study plan. Reflecting in the present Greenwood (1993) defined reflection in action as process in which people use their experience and judgement to analyse what they are doing whilst they are doing it. To step back and critically examine ones responses to what is happening can provide a student with a much wider and clearer view of the situation. The consequent decision making process can be better considered and much more impersonal, allowing the undergraduate student to make more refined judgements in medical practice. It involves reflection before and during action, a process which can be applied by the student in a wide range of situations during the undergraduate period and throughout a future career in medicine. Eva and Regehr (2005) highlighted the point that reflection in practice is a substantially more important mechanism for ensuring safe and effective performance. As reflection in action is required for continued professional development and general safety, the process of reflection gives the student a heightened mental awareness of the context of action. When faced with difficult ethical and administrative decisions relating to medication or surgery, a slight falter in mental awareness at the wrong time can cause disastrous results for the student/professional practitioner and the patient. Maintenance of the students mental health is also an important part of reflection in action, as compounding stresses can lead to physical exhaustion and mental instability. Beonink (2004) pointed out the correlation between student fatigue and reflective ability when he conducted his study of 195 fourth year medical students. Practical importance of reflection Reflection can be used to analyse educational or emotional experiences and process them in such a way that a medical student can effectively learn from that experience. Branch and Paranjape (2002) stated that if reflection is undertaken by an undergraduate student, then it can promote growth morally, personally, psychologically, and emotionally as well as cognitively. Psychological development in the student influences both values and attitudes towards many controversial medical issues such as cloning, stem cell research, tissue transplantation and surrogate motherhood. For example, the reflective process can assist the undergraduate students understanding and ability to remain unbiased when a patient insists on refusing a treatment because of personal or religious commitments. The approach towards learning is also assisted through the cognitive development of the student. A study conducted by Mamede and Schmidt (2005) highlighted the current pattern within health professionals in which the use of reflective practice decreased with years of medical practice. Possible explanations for this may be the more experienced health professionals using reflection solely on new or complex problems. An individual gains more experience by encountering familiar problems regularly, but when the reasoning and mindset becomes too automatic and habitual, a momentary lapse of judgement could lead to a disastrous situation. Regular use of reflective practice increases awareness for patient centred care. But it should also be noted that Teamwork is a fundamental part of modern medicine and reflective practice plays an important role within the foundations of teamwork. Branch (2005) suggests that reflection within a team does not only benefit the individual but the entire group. The team as a whole can improve in efficiency, communication, provide support for one another and help define team direction in terms of patient care. Reflective group work is also involved in the discussion and feedback from mentors and staff. As they have more experience than an undergraduate student, experienced practitioners can share stories and anecdotes which are valuable to the inexperienced undergraduate students. Group reflection is also relevant beyond the undergraduate medical course because of the network of teams which function together in all health professions. The evolving definition of reflective practice, and its increasing significance, are changing the way in which undergraduates and health professionals are required to approach and learn about medical practice. Kanthan and Senger (2011) found that reflective practice is becoming mandatory in many of the licensing and re-validation processes à ¢Ã¢â€š ¬Ã‚ ¦ Therefore, it is imperative that early and repetitive practice to acquire competency in this skill is explicitly included in the curriculum in the early years of undergraduate medical education. Personal portfolio writing and other reflective tasks have become a necessity for undergraduate students in medical schools and centres across the world, in the hope that an era of reflective health practitioners can be created. Potential disadvantages of reflection For some personalities, reflective practice can also have negative consequences. Bound and Walker (1998) noted that reflection on action is a very thought driven process and may sometimes be confusing if an undergraduate student reflects without learning from the experience or reflects without the correct thought processes. Internal conflict can also result because of clashing personal values and beliefs. Students may lose sight of the true aim of reflective practice and its benefits. It becomes a mindless and boring encumbrance in which students use a progressive checklist to overcome reflection as an obstacle, rather than addressing the significant personal concerns and questions. Time is a constraining factor in the education of an undergraduate medical student, and the various areas which require reflection are relatively time consuming. If reflection is not used effectively or within the correct context in action and on action, then it is unnecessarily consuming valuable time wh ich could be better spent on studying or for patient care. Reflective practice involves and brings together many aspects of the undergraduate medical course and beyond in future professional life. The research quoted above indicates that, when used correctly, reflective practice gives an undergraduate student the tools required to become a skilled reflective medical practitioner. The possible disadvantages of reflection seem insignificant when compared to the bigger picture of all the positive effects. In summation, reflective practice is an important attribute because it allows an undergraduate medical student to make better informed decisions, learn from his/her own mistakes and from the previous experience of others, and maintain good physical and mental health.

The Editing of Hemingways The Garden of Eden :: Hemingway The Garden of Eden

The Editing of Hemingway's The Garden of Eden One deceased master author, one 1500 page manuscript, three previously unsuccessful editing attempts. This equation would scare away most editors. At first, it even scared away Tom Jenks. When his bosses at Scribner’s Publishing asked him to revise Hemingway’s 1500 page manuscript, Jenks initially declined. He told the company, â€Å"'I don't care if I never see another Hemingway story again’† (http://narrativemagazine.org/html/eden.htm). For Jenks, â€Å"Publishing more Hemingway seemed less interesting than publishing new writers, which is what I came to Scribner's to do† (http://narrativemagazine.org/html/eden.htm). Ultimately Jenks did take on the impossible task of editing Hemingway. One would expect a Hemingway expert to do the editing of The Garden of Eden, however for Jenks, editing Hemingway was an entirely new experience. Eric Pooley, a writer for New York Magazine, states, â€Å"[Jenks] hadn't read a Hemingway novel in year s. He didn't review the Hemingway canon before he started, and he still hasn't read Islands in the Stream. Preparing to edit, he asked no one for advice†( http://narrativemagazine.org/html/eden.htm). Yet Charles Scribner Jr., one of the three editors who tried and failed to edit the book before Jenks, believes that Jenks’ lack of Hemingway â€Å"worship† made editing the book easier. He states, â€Å"coming to the task fresh, without a long personal association with Hemingway, Tom was less inhibited† (http://narrativemagazine.org/html/eden.htm). Jenks could not afford to be enamored with the work of Hemingway. In front of him lay the task of removing hundreds of pages from one of the world’s most respected authors. The task of editing The Garden of Eden was two fold. First, Jenks needed to preserve the writing of Hemingway. Yet at the same time, he needed to remove hundreds of pages that he believed to be redundant or insubstantial. Jenks calls â€Å"substantial portions [of the manuscript] embarrassingly flimsy† (Jenks 54). As he began the long task of editing, Jenks was lucky enough to have some notes from the original author. Certain parts, especially the first hundred or so pages, had already been edited by Hemingway. Hemingway also left behind dated notes about his work. â€Å"He'd say, 'This is good,' or 'This is shit,'† said Jenks. â€Å"Sometimes the notes were quite detailed† (http://narrativemagazine.org/html/eden.htm). Jenks used these notes, along with his own gut feelings to cut the book down to the size it is today.

Literature on HSBC Essay

Legacy HSBC Group. HSBC Bank is a key component of the HSBC group which was specifically established for trading with India and China in the hey days of the British Raj in 1865, after a necessity for the same was felt by Thomas Sutherland who identified that Hong Kong lacked local banking facilities. The bank has been primarily dominant in the Asia Pacific region and has pioneered modern banking facilities in these areas. It is now seen to take up its earlier mantle and is creating a new wave of modernised banking in the emerging economies of East and South East Asia. Based in London and with operations around the world, HSBC Holdings plc is reported to be the biggest bank and financial services banking company in the World with operations around the World in 9,500 offices and presence in 80 countries across the globe. Its share holders are said to be spread in 100 countries. HSBC Personal Banking. HSBC has a number of progressive personal banking schemes as it calls itself the Worlds local bank. (Express Banking, 2006). Some of the initiatives it has are schemes such as express banking which is designed to save time. This includes paying a bill online, thereby encouraging internet banking, use of cash machines and mobile phone top ups. (Express Banking, 2006). The bank is also extensively offering gifts for such schemes to include attractive offers as a 42 inch Phillips Plasma television for using its cash machines. (Express Banking, 2006). Its personal insurance services are similarly attempting to induce customers to go online. Thus a 10 percent discount is offered when a person buys on line car insurance. The no claims discount limit has also been raised to 70 % and there is a monthly installment option which has also been included. (Car, 2006). It has also services which can be availed by customers by providing prior intimation of their renewal dates to the bank and once again are provided attractive prizes for the same. The mortgage services offered by HSBC are also very innovative and provide not just for a loan but complete services such as mortgage offers, choices for repayments, varied interest rate option and tailoring these to the prices. (Mortgage, 2006). There are separate services on offer to first time buyers who can also remortgage as well as use the home to borrow more. Similarly the home insurance features also offer very heavy discounts for switching to HSBC Home Insurance, promise to settle claims over the phone without completion of forms and provide for replacements. HSBC Business Banking. HSBC business banking facilities are also unique. It has 12 months free banking facility extended to a current account holder which provides for borrowing at fixed rates large sums up to ?25,000. The service also includes foreign exchange rates for foreign currency payments for HSBC net customers, provides for management of trading in China and a commercial card enables a 56 days interest free credit. Banking for business is carried out through the commercial centres which provide multiple facilities to customers. For business there are other factilities that are being provided such as business internet banking as well as HSBCnet which provides larger companies with a complete range of services on the internet including invoice finance. There are a wide range of business insurance packages that have been made available by the bank, to include virtually all the possible contingencies for which insurance is required by business such as small business for turnover less than ? 1 million or less than 10 employees, commercial packaged insurance, customer packaged insurance, business car insurance and keyman insurance for prinicpals. The insurance package also covers share holders and partners, professional indemnity and trade credit. (Insurance, 2006). International Business Banking. The international services provided by the Bank include import and export bills clearance, guarantees and documentary credit. The Bank also provides many other forms of assistance to businesses to include opening of a business overseas. (International, 2006). The debit and credit card processing facilities include acceptance of debit and credit card at the place of work, over the internet, by mail order, fax or even on telephone. The finance and loans services being provided to the business by HSBC includes flexible overdraft, cash against invoices, protection against bad debts, small business loans at fixed interest rates upto ? 25000, flexible loans, financing of commercial properties, equipment, mortgages, vehicles and so on. Business managers are also provided with cash flow management services and fixed bond rates on high interest Deposit Bonds over ? 5,000. HSBCnet is an advanced service provided for businesses which enable these to carry out futuristic online banking. This is considered ideal for small businesses who do not want to invest in an internal financial management organisation. Thus it provides tools such as cash management, reporting and trading along with analytics and research. (hsbcnet, 2006). The customers are continually provided high quality services on HSBCnet such as management of foreign currency transactions as easy as domestic transaction, payments and account transfers at par with operations of a domestic account. The basic advantage provided is that a customer does not have to change his platform to access different types of services. Chapter 4 – Findings Findings are derived from qualitative and quantitative analysis. Data analysis is meant to calculate â€Å"correlations† between variables. The intention is to find relations among the variables. Correlation is a measure of the degree of linear relationship between two variables. A positive correlation occurs when both variables either increase or decrease. Negative correlation occurs, when one variable increases and the other decreases. The detailed findings of the primary and secondary research carried out based on qualitative and quantitative collation are as per succeeding paragraphs.

Research And Change Example

Research And Change Example Research And Change – Coursework Example Searching for the Right Employee for the Organization Searching for the Right Employee for the Organization Ways that a candidate culture fit can be assessedGetting an employee whose culture fits concur with the culture of an organization has become essential in the present world of business. An employee with similar interest as the company will find it easy to get in the system. For example, an organization that embraces teamwork will be doing an injustice to itself by hiring an individual who is a loner (Arthur, 2012). To increase productivity of an organization, it is beneficial to hire an individual with a culture that will blend well with that of the organization without hitches. An individual exhibiting the same culture as an organization offering the job will be happy and will also enjoy job satisfaction hence increasing productivity.One can conduct a culture fit assessment on a candidate by asking them about their previous job, what kind of an environment they best work in an d how they deal with people they do not like. Getting the best candidate can be a challenge at time; this is because most of the organizations have websites that show the culture they embrace (Arthur, 2012). A smart candidate can hence go through the web and tune his culture toward that of the organization so that they can get the job. This notwithstanding, by engaging candidates in both formal and informal conversation will help unearth the real character of a candidate.What is the best way to avoid occupational stressor?Stress in the workplace is inevitable; hence one needs to find a way on ways to deal with the stress. Stress in some instance can be productive as it pushes an individual to work harder to achieve the targets. On the contrary, excessive stress can render an employee less productive or completely unproductive. This being the case, it is important to set up as good work environment so as to prevent the employees from being stressed (Arthur, 2012). Communication at wo rkplace is essential in that the employees through good communication can help point out sources of stress at the workplace.In conducting the research, one may find challenges such as uncooperative interviewee from fear of intimidation for disclosing information. Some organizations may not be willing to participate in the research. Cultural background may be a hindrance to the research as some of the social cultures in some areas may be considered good yet in a different set up they may fall on the negative side.ReferenceArthur, D. (2012).  Recruiting, Interviewing, Selecting & Orienting New Employees. New York: AMACOM.

Entrepreneurship Essays - Catering, Restaurant, Marketing

Entrepreneurship Essays - Catering, Restaurant, Marketing PLEASE DETACH AND HAND IN THIS PAGE SEPARATELY DECLARATION OF FITNESS TO SIT EXAMINATION Students must complete the information below. Please refer to the front of your examination paper for further information. School (please tick one)Business SchoolLaw School ProgrammeBSc Business Management ExaminationEntrepreneurship Date18/08/2015 Name1045555 I am not aware of any medical or other extenuating circumstances that would impair my performance in this examinationSignature Q.Niazi .. This sheet will be collected by an invigilator during the examination. Please do not leave your desk until it has been collected Contents NIAZIS CATERING3 EXECUTIVE SUMMARY3 MISSION STATEMENT3 OUR PRODUCTS AND SERVICES3 MARKET OPPORTUNITY3 CORE VALUES &TEAM4 COMPETITORS4 FINANCIAL REQUIREMENT4 SALES AND MARKETING5 SALES AND REVENUE ESTIMATE5 FUNDING STRATEGY6 BIBLIOGRAPHY7 NIAZIS CATERING EXECUTIVE SUMMARY Niazis Catering is a private catering company run by Qadeer Niazi the founder of the business. Niazis catering provides a wide range of cuisines for private and corporate events organised in the Eastern end of London. At Niazis Catering we offer bespoke dishes along with our standard menu giving our clients a wider range of choices. Although there are several private companies that provide services in this market making it competitive enough to face challenges from the very start, however the business has a unique selling point (USP) that can help the business outstand in achieving higher sales volumes and help expand the business. The key focus of the business is to attract customers with the finest services and best quality food that can be provided at a very reasonable rate as compared to other businesses in the industry. Our food will be supplied from organic food wholesalers and we shall steer clear of GM food. Niazis Catering is regulated by the regulation (EC) No. 852/2004 for food hygiene and the business also has a license for alcohol, issued by the local authority. After getting a hold of our name in the market which is predicted to be in between a year and two of time, we would more likely condense the target customers and focus on the niche market where we will look forward to get more returns on our investments. MISSION STATEMENT At Niazis we thrive to deliver the best quality food with an exceptional standard of services and a wider range of tasty cuisines to our clients. OUR PRODUCTS AND SERVICES We provide customers to choose from five different cuisines which is the standard offering that include deserts and drinks, nevertheless the menu can be customized according to the clients requirements. The business provides meals, salads or appetizers, deserts and drinks alcoholic/non-alcoholic depending on the type of event being organized. In the initial stages of the business we aim to provide services for family gatherings, birthday parties, and corporate functions. The part that gets interested is when we get to arrange food for over 30 persons, we allow the customers to personalise the menu from three different types of cuisines. Which makes it really interesting for the guests giving them a chance to have a wider range to eat from just like in buffet restaurants. Our catering company also provides vegetarian food made available on requests. Other catering companies do provide different types of colourful salads along with the main courses but lets be honest with a venue full of people enjoying their multicultural food having a bowl/plate full of salad would not be satisfying at all. Therefore, we came up with this idea of adding vegetarian dishes to the menu. We give our customers the privilege to have complete flexibility on deciding how they would like to treat their guests with all the varieties they could possibly think of. MARKET OPPORTUNITY The catering industry has progressively improved in the past five years, after a poor demand level at which businesses had lost interest in investing or growing any further. The annual growth of the market between 2010 and 2015 is 2.2%. After settling down in the market we tend to target mainly customers those who host corporate functions. It is estimated that over 40% of the revenue in this industry is generated from corporate function orders. Corporate events organise product launch meals, conference lunch/dinner Christmas Eve functions and many more. Companies that arrange such functions require a sophisticated environment with the best cuisines available with a higher standard than usual, as a result they wish to pay a greater price for that. One of the biggest advantage